Akio Morita and The author has a record of plain speaking and energetic action from an international perspective, both as Chairman of Sony Corporation and as Vice Chairman of the Japan Business Federation. Through the experience of expanding his own company overseas, he clarified the differences between Japanese and American management approaches, and developed his own individual philosophy. At a time when economic friction between Japan and other countries is becoming increasingly intense, this international best-seller, read in some thirty countries, shows the way towards shared responsibility and mutual understanding and has earned a broad sympathetic base.